“TH true MILK: A Fitting Legacy for a Historic Week in the Country’s Journey.”

Amidst the solemn atmosphere of the whole country celebrating the 80th anniversary of the August Revolution and National Day on September 2nd, amidst the sea of flags and the solemn parade, there was a simple yet heartwarming image that left a deep impression on the people and the forces participating in the anniversary and parade. It was the image of support stations, fresh milk boxes, bottles of pure water, natural tea, and the kindness of TH Group (TH true MILK) accompanying and supporting the national celebration.

Donating over one million products, sharing the joy of the national celebration

Over one million TH true MILK products were presented during the preparation and celebration of the 80th anniversary of the August Revolution and National Day. They were not only nutritious gifts but also a sharing and social responsibility of a national brand, and a heartfelt connection between the military and the people during this historic week.

While the streets of Hanoi were still asleep, and the parade forces were tirelessly rehearsing for the final performances, TH’s “Support Stations of Love” were already lit up. Throughout the days and nights of rehearsals, final rehearsals, preliminary and final reviews, until the noon of National Day, TH staff tirelessly provided timely support.

TH products were delivered directly to the training field. Amid the tense training sessions and the hot weather, the sweet milk not only helped the soldiers restore their energy but also became a precious source of encouragement and motivation. “In the midst of our exhaustion, receiving the cold box of milk from your hands, we felt extremely touched. It’s not just milk, it’s the sentiment and care from the rear for us,” shared a young soldier from the Mobile Police Force.

TH staff were also present at various checkpoints, handing out milk boxes and water bottles to the soldiers, task forces, delegates, and citizens. The solemn hands in military uniforms, the small hands of children, and the hands of veterans who “were once a part of history” receiving the refreshing milk from the volunteers, created heartwarming scenes.

Moreover, the beautiful images of TH people taking care of the veterans – these special “spectators” who blended into the crowd on the streets of Hanoi – became extremely touching moments, igniting faith and pride in the goodness that strongly resonated in the media and on social networks.

Among the people coming from all over the country to the historic Ba Dinh Square, from excited children to emotional elders, to the patient citizens waiting along the roads for the parade to pass by, everyone could feel the thoughtful presence of TH. The well-arranged mobile distribution points became a place to spread warmth and connect the community, ensuring that every citizen could share the joy of this grand celebration. “We truly appreciate and are grateful for this wonderful gesture,” an emotional citizen expressed.

The bright smiles of the citizens and soldiers who received support added color to the overall picture of a successful and complete celebration. It was a living testament to the unity and the spirit of “the whole country as one” towards the great anniversary of the nation.

TH’s 15-year journey within the 80-year flow of the country’s achievements

Participating in the National Exhibition on the country’s 80-year achievements with the theme “Journey of Independence – Freedom – Happiness”, TH Group’s exhibition space became an impressive highlight, attracting the attention of numerous visitors. Here, TH not only introduced internationally-qualified products but also showcased its modern high-tech agricultural model and, for the first time, presented its pioneering product traceability technology application in Vietnam.

Exhibition of TH Group at the National Socio-Economic Achievements Exhibition

At the exhibition, TH was the only dairy company to provide data on the NDA Trace platform – a solution for product traceability developed by the National Data Group (NDA) and created by Vietnamese people. It is integrated on a national platform, applying blockchain technology (NDA Chain) and decentralized identification (NDA DID). With this traceability technology, each batch of products is assigned a unique identification code, allowing the tracking of the entire journey from raw materials to production and finally to consumers. All creation and circulation operations in the supply chain are recorded and authenticated, preventing forgery and tampering.

After scanning the QR code on the product packaging, information about the origin of raw materials and production processes will be displayed for consumers to check.

This technology meets the international GS1 standard and is compatible with the global authentication and traceability system – EBSI Trace 4EU, providing comprehensive support for businesses to connect cross-border supply chains. The identification code is printed on the packaging in the form of a QR code, ensuring safety and easy authentication of the product through each stage, from raw materials to production, quality control, packaging, warehousing, transportation, and sales. All authentication activities are fully recorded as digital certificates throughout the product’s life cycle.

According to Labor Hero Thai Huong, Founder of TH Group, to have a healthy younger generation – the pillar of the nation – as General Secretary To Lam emphasized, we must start with a foundation of health. For people to be healthy, they need healthy food; and for food products to be good, they must be made from good raw materials. Therefore, controlling and ensuring transparency in the origin of raw materials is a prerequisite. Traceability is not just a technical tool but also a guarantee of transparency and product quality for community health!

Permanent Deputy Prime Minister Nguyen Hoa Binh experiencing the product and raw material traceability technology by scanning the QR code on TH true MILK fresh milk products.

TH true MILK’s companionship with the A80 event deeply reflected the business philosophy of “For Community Health” and “For True Happiness” that the Group has pursued for the past 15 years. Through practical actions, TH affirmed the role and responsibility of a national brand, always standing side by side with the country’s major events, spreading humane values and national pride.

In the historical flow of the nation over the past 80 years, every citizen and every business has been a part of this great journey. With over one million products donated, TH true MILK conveyed millions of loving hearts, so that these drops of loving milk and streams of cool water could blend into the historical flow of the nation, contributing to a stronger and more prosperous Vietnam marching towards the future.