Why Do Banks Offer Gifts for Deposits?

Offering gifts to customers for depositing money is a common practice in the financial industry. Why is that?

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Accordingly, offering gifts to customers can be part of the bank’s strategy.

First, giving gifts is a means for banks to attract customers. In a highly competitive financial market, banks are constantly looking for new customers to expand their business. Giving gifts is an effective way to reach out to customers and increase their好感 toward the bank. Giving gifts is especially effective in attracting new customers.

In addition, giving gifts is also a way for banks to maintain relationships with customers. For existing customers, the bank needs to maintain and strengthen the relationship so as not to lose them. Giving gifts is a way to show gratitude and care. As a result, customers feel the bank’s appreciation.

This helps to increase customer trust and loyalty towards the bank, maintaining a long-term cooperative relationship.

Many banks give gifts to customers when they make savings deposits. (Photo illustration)

Considerations when making bank savings deposits for high returns

Making bank savings deposits is one of the low-risk investment forms that many people choose. There are some considerations that should be made when making bank savings deposits to generate high returns.

Choose a reputable bank with high interest rates

Before making a savings deposit, you should refer to the interest rates of different banks and choose a reputable bank. Normally, the interest rates between banks are not too different or they differ at different times. Therefore, to maximize profit, don’t forget to check the interest rates of each bank’s term deposit.

Choose a suitable term

Customers can choose a long or short term based on their future capital needs. Normally, a long-term savings deposit will have a higher interest rate compared to a short-term one. If you have a lot of idle money and don’t need to use it for a long time, then making a bank savings deposit with a term of 6-12 months is the best option.

Because compared to 1-month or 3-month terms, a 6-12 month term savings deposit has a higher interest rate but also does not differ much in the interest from an 18- or 24-month term. Moreover, the capital turnover time is not too long, enough for savings to bring optimal profit to customers.

However, when withdrawing money before the due date, the deposit will be subject to interest at a low non-term interest rate or even no interest. Therefore, if you do not have much idle money and do not know when you will need it, then a short-term savings deposit is a more suitable option.

Make online savings deposits to receive higher interest rates

Currently, many banks apply a higher interest rate for online savings deposits, by 0.1 – 0.4%/year compared to making deposits at the counter.

With online savings, customers can completely perform money sending operations on the bank’s Mobile Banking without having to go to transaction branches.

Divide savings into smaller amounts

When making bank savings deposits, you should apply the method of putting eggs in different baskets. Instead of putting all available money into one savings account, divide your money into multiple savings accounts and possibly at different banks to prevent risks.

For example, if you have 400 million VND, divide it into 2 savings accounts. One account is a long-term deposit, while the other is a short-term deposit so that when needed, you can withdraw at any time without affecting the interest of the remaining account.

SOURCEcafef
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