The Commercial Potential of Sun Group’s Shophouses in Ha Nam

The Allure of Grand Boulevards

Over 300,000 people flocked to the Sea Square and the festival boulevard in Sam Son to attend the opening of the 2024 Beach Festival. This place has been a summer destination for hundreds of thousands of locals and tourists alike for many years. Especially in the summer of 2024, the rows of Sun Grand Boulevard shops along the boulevard have been operating and always bustling 24/7.

The festival boulevard in Sam Son is a distinct trademark of Sun Group in Thanh Hoa province. Upon completion, the project became the ace of Sam Son tourism, contributing significantly to attracting nearly 9 million visitors in 2024 (up 11.4% compared to the same period in 2023).

The central boulevard of Sam Son Sea Square attracts a large number of tourists

The success of the festival boulevard in Sam Son shares a common denominator with the world’s most renowned boulevards. These bustling, vibrant avenues are associated with the destination’s brand, creating a draw while contributing to transforming the entire area. Notable examples include the Champs-Élysées in Paris, France, dubbed the most beautiful avenue in the world, attracting hundreds of thousands of visitors daily (according to the Paris Tourism Agency). This avenue hosts most of France’s significant cultural, sporting, social, and political events while alluring shoppers with renowned fashion, jewelry, and cosmetic brands…

Champs-Élysées avenue sparkling at night

Another illustration is the Hollywood Walk of Fame, one of Los Angeles’ most popular tourist attractions, attracting over ten million visitors annually. Closer to Vietnam, Orchard Road in Singapore captivates with the grandeur and modernity of more than 30 shopping malls, hundreds of shops, and stores along its over 2km length, catering to all tastes and financial capabilities of tourists – from luxurious restaurants to affordable fast-food outlets…

As a rule, these grand boulevards not only benefit from superior transportation connections but also symbolize cultural exchange and vibrant commerce, fostering the city’s overall development. Real estate along these boulevards is always in high demand among investors due to its unlimited profit-making potential.

Ha Nam province is about to unveil a festival boulevard on a grand scale, one of the largest in Vietnam

Sustainable Price Appreciation Potential

Following the allure of the Thanh Hoa province’s boulevard, Sun Group is crafting a festival boulevard in Phu Ly, Ha Nam, imbued with the cultural essence of the “Mount Doi and Chu River” region and the entire Red River Delta. This boulevard can be likened to the heart of the Sun Urban City mega-urban area as it will house landscape and architectural masterpieces and serve as the focal point for future Ha Nam’s leading cultural and festival events.

Numerous iconic structures and amenities along the festival boulevard will attract tourists and locals alike

Along the 1.5km long and 150m wide avenue, Sun Group vividly portrays a multi-dimensional cultural blend, combining modernity with tradition, revolving around the thousand-year-old Tich Dien Festival of Ha Nam. Iconic structures such as the King Le Canal, the enormous Doi Tam Drum Square, the Long Vu Square, the Vinh Loc Flower Garden, the Long Bridge, the Kim Tien Buffalo Statue, the Ngu Vo Restaurant, and the Thuong Quan evoke historical and cultural narratives within a modern and civilized space. This venue will also host captivating firework and musical fountain displays.

Adjacent to this boulevard is the Kim Tien subdivision, featuring 469 unique townhouses and villas inspired by Indochinese architectural styles harmoniously blended with Ha Nam’s natural beauty. Each property is one-of-a-kind, ensuring no repetition along the axis. All houses here boast a 4-meter-high basement, allowing homeowners to creatively customize their living spaces, such as transforming them into karaoke rooms, bars, reading nooks, or relaxation areas…

Residents benefit from the proximity to the vibrant festival park

With meticulous planning, the Kim Tien commercial townhouses not only boast unique architecture but also benefit from a well-connected transportation system and a diverse range of amenities within and outside the subdivision. The 1001 utilities in Sun Urban City will elevate the living standards for Kim Tien subdivision residents. Notably, the nearby festival boulevard acts as a colossal magnet, attracting tourists for entertainment, experiences, and shopping, presenting lucrative business prospects for townhouse owners.

Sun Urban City Ha Nam allocates ample space for green areas

Ms. Van Anh, a recent purchaser of a Kim Tien townhouse with 3.5 floors above ground and one basement floor in Sun Urban City, shared: “Sun Group’s planning approach is impressive, ensuring that all properties can enjoy the mega-urban area’s shared amenities. The townhouses here are suitable for both residential and commercial purposes. My property is very close to the festival boulevard, so I’m optimistic about its rental potential for accommodation or restaurant and café ventures.”

The internal gardens will also serve as entertainment and relaxation spots for residents

During this Lunar New Year, the developer will inaugurate the festival boulevard with festive events. By the end of next year, the Kim Tien houses will be handed over to their owners for early operation, anticipating the tourism boom in Ha Nam in the near future.