Aggregating Orders for MSMEs
The rapid growth prospects of the e-commerce market are no longer a foreign topic for the community of sellers and brands. According to TikTok, as of November 2023, over 2.8 million micro, small, and medium enterprises (MSMEs) have joined this digital content platform to sell products and increase sales. Especially during extended festive periods, the digital consumer channel is becoming an ideal destination to overcome geographical barriers and reach a larger customer base.
Each MSME utilizes different content strategies to achieve various business goals, optimize costs, and ensure profitability. Notably, many MSMEs invest in live sessions, enabling instant sales conversion upon campaign deployment. Affiliate marketing opens up a space for product exchange, while TikTok advertising offers increased reach in diverse display locations.
However, the key to generating a higher volume of orders that many new MSMEs overlook is the absence of natural, engaging content that captivates TikTok users. TikTok’s strength lies in its Shoppertainment platform, which indicates positive growth signals resulting from joyful and entertaining experiences.
According to the TikTok User Behavior Report (2023) by Toluna, 98% of users share their Lunar New Year shopping plans on the platform. Their motivations include attractive promotions (71%) and seamless shopping experiences (64%). Clearly, the integration of entertaining content with commercial elements has become one of the keys to increasing revenue conversion through digital marketing.
Abundant Opportunities for MSMEs to Capitalize on their Strengths
Viewing the digital transformation as an essential necessity, businesses need to consider the integration of entertainment with shopping as an important factor to accelerate growth in 2024. The peak consumption period during Lunar New Year promises many opportunities for businesses to excel and thrive.
To accompany sellers in promoting digital consumption during the Year of the Wood Dragon, TikTok has introduced a series of lively programs with the message to set worries aside and enjoy a delightful Lunar New Year. Specifically, the content revolves around hashtags such as #ThanhThoiLuotTet (Relaxing Lunar New Year) and #SamTetBungSac (Vivid Lunar New Year Shopping), fostering a trend of sharing authentic and intimate Tet experiences within the community. This becomes a golden opportunity for MSMEs to enhance their unique entertainment communication approaches, attract a sizeable customer base, and increase revenue during the Lunar New Year season.
MSMEs actively join the #SamTetBungSac hashtag, and the newly launched TikTok Shop Mall becomes a focal point for both sellers and users to enjoy shopping together
For example, the “Lunar New Year Shopping Festival in Ho Chi Minh City – Thu Duc Market” (TikTok Tết Fest) recently organized by TikTok featured a series of spring activities, virtual market visits, and online-offline integrated product introductions. The event included over 50 online sales livestreams in collaboration with local vendors in Thu Duc, 50 festival booths, and a range of discounts promoted through the TikTok Shop.
In just 3 days, more than 17,000 orders were placed from the 50 booths. The participating community not only discovered the convenience of digital consumption but also received nearly 8,000 special discount codes exclusively launched by the TikTok Shop. Embrace the Tet spirit and join TikTok’s vibrant order rush. Don’t miss out on other activities on the platform through the #ThanhThoiLuotTet campaign. To learn more about the campaign, please visit HERE.
