This is also the “golden egg laying hen” that investors are eagerly “hunting” for.
Shopping complex transforming through the green wave
Data for the first 6 months of 2023 shows that retail premises in shopping centers still account for a high proportion in the retail segment in Hanoi, accounting for 65% of the total supply. The average occupancy rate of the overall market is still high, at about 87%. This shows that the attraction of physical stores in commercial complexes is still significant, “capable” of keeping up with the race with online shops on e-commerce platforms.
Explaining the growth potential of this segment, Ms. Hoang Nguyet Minh, Senior Director of Savills Vietnam, commented that shopping centers provide customers with services, entertainment destinations, and real experiences that e-commerce cannot offer.
It is also noted that the criteria for choosing shopping and entertainment destinations by consumers are becoming more numerous and demanding. Typically, consumers tend to prefer locations with convenient connectivity and the presence of many major brands. Families, on the other hand, prefer shopping complexes with various recreational facilities for both children and adults.
Notably, in recent years, as the “green trend” has spread strongly into everyday life with the rise of electric vehicles, the model of integrating smart charging facilities into shopping centers has been favored by many customers. Therefore, in the current race to attract customers, the advantage lies with the shopping complexes created according to a new model: Parking – Shopping, Services & Charging.
“3 in 1” experience with a pioneering business model
In Vietnam, real estate giant Vinhomes quickly caught onto this trend by creating the Shop2Go All Day & Night Hub complex with 9 spacious parking floors, 1 basement, and 1 commercial service floor at Vinhomes Smart City – an “international city” gathering architectural essence and utilities from around the world.
According to Vinhomes, this innovative model is the intelligent integration of “3 in 1” functions: parking – shopping – electric vehicle charging. This unique model not only meets customers’ normal shopping needs but also quickly and conveniently satisfies their entertainment, leisure, and energy replenishment needs all in one place.
Shop2Go All Day & Night Hub at Vinhomes Smart City – Leading the experience – Pioneering business
Specifically, with the Parking function, the Shop2Go All Day & Night Hub complex owns Parking Zone 3 – a floating parking building that currently serves tens of thousands of residents in the metropolitan area. The building will completely solve the parking problems for customers thanks to its intelligent structure with 9 floors and hundreds of parking spaces. In addition, the nearby electric bus waiting point also provides a supplementary source of abundant customers for the complex.
Parallel to Parking, Shopping is also a highlight at Shop2Go All Day & Night Hub. The future commercial service floor here will bring together modern retail chains, diverse products, and brands, allowing customers to shop to their heart’s content. Located within the Vinhomes Smart City complex, surrounded by high-end buildings, this model enhances residents’ shopping and entertainment experiences with added convenience and creates rare profit opportunities for businesses thanks to the ready and rich customer base in the area.
Moreover, Shop2Go All Day & Night Hub is at the forefront of the “green electric vehicle” trend with its safe and quality charging station function: Charging. Customers no longer have to waste time waiting for their vehicles to charge as they can conveniently “recharge their energy” by exploring the shopping center.
Experts evaluate that the Shop2Go All Day & Night Hub, with its pioneering advantage in integrating future experiences, will open up attractive business prospects for customers. Particularly, with only 57 units available, the available units here are seen as a “golden opportunity” with the number of residents in Vinhomes Smart City alone surpassing 60,000, guaranteeing revenue for investors. In addition, Shop2Go All Day & Night Hub also “rolls out the red carpet” to welcome businesses with a commitment of 12% rent for 2 years, free services for 2 years, and 3 car parking spots and 5 motorbike parking spots prioritized.
