The days approaching Tet are the time when everyone is busy preparing for the New Year. However, unlike previous years, this year Ms. Bich Thuy (Ho Chi Minh City) has almost finished preparing. “Every lunch break, me and my colleagues take the time to browse TikTok, not only for entertainment but also to find many interesting things. Sometimes we even watch livestreams and have a lot of fun. The deals are great too, sometimes even better than buying in person. Thanks to that, I can avoid the crowded shopping scenes and the hassle of carrying things back and forth.”
The combination of online Tet shopping and entertainment on content platforms is increasingly popular among users, not only because of its speed and convenience, but also because it brings joy with every shopping experience.
Recently, according to the “Shoppertainment 2024 Report: The Future of Consumer and Commerce in Asia-Pacific” conducted by Accenture and announced by TikTok, the use of content platforms is becoming increasingly popular throughout Asia-Pacific thanks to the advantage of being a unique destination where users can discover information, search for content and shop on the same app without changing interfaces, devices or platforms throughout their journey of exploration and shopping.
The report also shows that the number of consumers regularly searching for products on video content platforms like TikTok has increased by 1.9 times compared to traditional search engines. Through the combination of shopping and entertainment, users can quickly make purchases while watching entertaining content on the platform.
As the leading platform for the shopping and entertainment trend, to welcome the Year of the Dragon 2024, TikTok has launched the hashtag #SamTetBungSac (Vibrant Tet Shopping) on TikTok Shop with many exciting activities, contributing to the shopping and entertainment experience and discovery within the young community. There are continuous attractive activities with unique and fresh experiences that are being introduced to users on the platform during the Tet season. Users can also discover and save, apply free shipping promotions, flash sales, vouchers through livestream sessions to meet high-demand Tet shopping needs. From that, they can enjoy a relaxed Tet, without the worry of busy shopping.
Also embracing the spirit of “Relaxed Tet Browsing,” at the recent event “Ho Chi Minh City Shopping Day – Thủ Đức Online Market” – the TikTok Tet Fest organized by Thủ Đức city, the Institute for Research and Development of Ho Chi Minh City, and TikTok Vietnam, the #SamTetBungSac spirit was strongly promoted with a series of livestream programs on the platform and at the event. In particular, in each livestream session, TikTok released a series of discount codes and special offers for users. In the lively atmosphere, the TikTok Shop Mall – a place that gathers authentic products from reputable and leading market brands launched in December 2023 – also appeared to support end-of-year shopping needs in various industries.
#SamTetBungSac of TikTok not only brings new experiences for users but also marks positive changes in the way the community approaches and enjoys Tet.
The hashtag #SamTetBungSac is becoming a trend on the TikTok content creation platform, and Ngoc Nguyen (26 years old) quickly took advantage of vouchers, free shipping codes, and 0 VND orders when attending the event on TikTok Shop. Ngoc said: “I especially like the feeling of shopping and entertainment. I can shop with many discounts, conveniently place online orders, and enjoy the Tet market without having to carry bags like every year.”
After the vibrant Tet shopping, TikTok will continue to bring many practical activities and offers such as Mid-Month Sale to ensure a seamless, convenient, and safe shopping and entertainment experience.
