Deciding Factors for Investors When Opening a Brokerage Account

Fee incentives strategies may seem to be trending among brokerage firms in today's competitive client acquisition landscape, however, they are not the most important factor in determining the long-term loyalty of a client to a firm.

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A myriad of diverse preferential policies to attract customers

During times of positive changes in the stock market, many securities companies in Vietnam have taken clear actions to create promotional programs to support customers in seizing trading opportunities.

Common promotions include reducing transaction fees, free transactions for a limited time, interest rate promotions, referring relatives to receive additional promotions, etc. Transaction fees in the market are applied in the range of 0.15 – 0.35%/transaction value excluding fees paid to the Stock Exchange and personal income tax.

Similar to preferential interest rate policies, the T+ margin also encourages investors to trade more flexibly and effectively, optimizing their investment portfolio. Margin interest rate promotion is considered one of the effective financial leverages, allowing investors to buy more stocks than the amount of money they have available at a preferential fee. This creates an opportunity to increase profits when the market rises and reduce cost pressure when the market falls.

Although the promotions are diverse, investors still need more than just good fee policies from securities companies. The touchpoints for securities companies to connect with customers include: Transaction brokerage, investment consulting, research and analysis, asset management services, customer service quality, etc. More importantly, it is the brand reputation derived from safe data handling ability, security, risk management and asset management.

Information security is still the top priority

Recently, information security incidents in the financial industry have caused great damage to customers. This risk comes from the sophisticated fraudulent behavior of hacker groups, the lack of vigilance from customers, and also from the loose management of information security processes and systems of units.

This is the time when financial institutions in general and financial service providers need to be more vigilant and quickly supplement the backup system as well as regularly check for security vulnerabilities to have the best solutions, protecting customer assets to the maximum extent possible.

VCBS confidently accompanies customers on the stock investment journey

Vietcombank Securities Company (VCBS) is one of the units that focuses on risk management system thanks to always updating the latest IT infrastructure system, applying information security standards according to standards ISO 27001 internationally recognized and regularly has recommendations and warnings to customers about the issue of preserving personal information in the online trading environment. Besides, one of the long-standing advantages that uphold the reputation of VCBS is the patronage of the parent bank Vietcombank – a bank among the top leading financial institutions in Vietnam. With a long-term process of building sustainable brand reputation and always keeping pace with the times, this will be a safe and suitable choice for customers on the financial investment journey.

Therefore, VCBS recommends customers:

SHOULD NOT

  • Download and grant access to personal data to untrusted applications;
  • Click on links sent from strangers or on untrusted websites/applications.

SHOULD

  • Change the access password periodically and register to use Smart OTP when participating in online transactions;
  • Upgrade smart phones to newer phone models for customers using the following phone models:

For Android devices:

  • Manufactured before 2017;
  • Or manufactured from 2017 but the phone is no longer supported by the manufacturer to automatically update patches and update periodically.

For iOS devices:

  • Manufactured before the iPhone 6s Plus;
  • Use copyrighted software to protect against malware attacks.

Currently, VCBS is implementing a program of free transactions for 6 months for new individual customers who open new securities trading accounts or customers who resume trading.

Besides, investors can also combine many different promotions to optimize the effectiveness of their investment.

For example, with the demand of holding stocks for a long time, the margin promotion of only 8.9%/year, a loan limit of up to 10 billion VND, a loan term of up to 180 days will help investors have more time and opportunity to buy enough shares they want.

Meanwhile, investors following the swing trading style can combine free trading and free T+5 margin interest to both enjoy trading and save on interest costs, optimizing profits.

The free trading promotion program will be applied from April 1, 2024. The entire account opening process is done 100% online with the method of signing on the electronic contract.

Investors also enjoy additional promotional margin interest rates of only 8.9/year, free T+5 interest, and experience many other services at VCBS. Open an account now at: https://bit.ly/3PGatQU

SOURCEvietstock
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