VIP Customers – The Strategic Direction of Banks
In Vietnam, along with the vibrant development of the economy and international integration, the number of individuals holding millions and billions of dollars is increasing rapidly. They are large business owners, owning a series of companies and large real estate both domestically and internationally, or real estate investors, stock investors…
According to the Prosperity Report released by Knight Frank Real Estate Consulting Group (UK) in 2024, Vietnam has 752 super-rich people in 2023, and this number is forecasted to reach nearly 1,000 super-rich people by 2028, an increase of more than 30% compared to the present.
With the leading growth rate of rich and super-rich people in Asia, Vietnam is a particularly potential market for deploying Private Banking – specialized banking services for the super-rich, including asset management solutions, financial and non-financial solutions such as investment, residence procedures, health care, travel, resort…
A recent study by Forbes magazine also indicates that up to 80% of the rich express their class through personalized experiences. Not only fancy villas, luxury travel, and artistic enjoyment… the upper class is also interested in health and unique living experiences.
SeAPremium Customer Privileges
To serve the priority customer group, with high asset values, many banks have actively developed products according to the specific financial needs of this customer group. Among which, SeABank has implemented the Priority Customer Program (SeAPremium) with a list of nearly 600 privileges.
Aiming to provide excellent banking experiences exclusively for Priority Customers, since its establishment, SeAPremium has pioneered the strategic development orientation, placing customer experiences as the top priority, as the foundation to create all programs and service policies, with dedicated advisory experts, differentiated quality services, and prestigious gifts worthy of the upper class.
With the message “Living in luxury, customers not only receive special benefits and privileges from SeAPremium Account Package, but also have the opportunity to experience high-class and unique experiences through 7 privileges:
Prestigious Golf Privilege: Customers receive 01 free round of Golf, including Green fee + Caddy fee + Buggy fee on weekdays, or 01 free round of Golf, including Green fee + Buggy fee on weekends at leading golf courses in Vietnam.
Exquisite Culinary Privilege: Customers enjoy 01 premium 3-course lunch/dinner for 02 people, along with 02 glasses of premium wine (red/white) at high-class restaurants in Hanoi & Ho Chi Minh City.
Afternoon Tea Privilege: Customers receive 02 bookings for premium afternoon tea at 5-star hotels (each booking is 1 set), with the welcome of the restaurant manager. This service is valid at 5-star hotels in Hanoi & Ho Chi Minh City.
Premium Resort Privilege: Customers receive 01 night resort accommodation at premium hotels/resorts with standard double rooms for 02 people, including complimentary breakfast and welcome drinks.
Premium Spa/Hair Salon Privilege: Customers receive 01 body therapy & premium Spa/hair salon care package for 2 people, including the Regrowth Hair Therapy at leading premium spas in Hanoi & Ho Chi Minh City.
Airport Pickup/Drop-off Service: Customers receive 05 uses of pickup/drop-off services at Noi Bai Airport & Tan Son Nhat Airport.
Airport Lounge Service: Customers receive 05 uses of lounge services at airports in Vietnam, including domestic and international.
As a well-known import-export business owner, Ms. Nguyen Lan Huong said that SeAPremium brings her an excellent and satisfied experience with the privileges that this priority customer service brings.
“With SeAPremium, I truly feel that I am always prioritized. Afternoon tea at a 5-star hotel is a great way to relax after a stressful day of work, or the body therapy and hair care treatments at leading spas in Vietnam help me truly feel relaxed and comfortable. I really appreciate the privileges that SeAPremium brings,” Ms. Huong shared.
In addition, the safe deposit box rental service is also an outstanding privilege that SeABank exclusively offers to SeAPremium priority customers. Placed in the most luxurious building in Vietnam, along with a modern and secure safe deposit box system following European standards, this service not only replaces traditional asset storage methods but also provides a world-class service experience.
With strong financial capacity, professional experience in serving customers, and the companionship of major partners worldwide, SeABank understands that customers always deserve to enjoy unforgettable experiences in every moment. With the privileges exclusive to SeAPremium banking service members, SeABank hopes to always accompany and make the experience of each banking service member complete at the bank.
