Optimizing Brand Recognition Card
Google recently released statistics on the top 6 credit card search trends in 2023. According to these results, VIB is rated superior in brand recognition and attracting brands on the largest search platform today.
In the past year, VIB is the only bank that has seen positive growth in all indices including Search, Click, and CPS, indicating brand recognition, brand attraction, and potential customer access. Among them, the number of Clicks increased by 20.24%.
Notably, VIB credit cards lead in CPS with a rate of 35-47%, much higher than the below 30% of the other 5 banks. High CPS often leads to effective conversion rates, with users accessing and continuing to perform actions such as online card registration…
The VIB card communication campaign combined with the 2 billion views of The Masked Singer Vietnam 2023 TV program is also a typical representative of digital marketing solutions supported by AI, according to Google. The campaign, lasting from August to November 2023, closely follows the emotions and behaviors of users at many touchpoints…
Throughout the 16 broadcasts, VIB has created content for mascots to interact with credit cards, then used YouTube and Google tools to increase brand discussions and display rates within 24 hours of each episode’s release, while optimizing campaign performance by listening and analyzing users to attract potential customers…
After 4 months, the viewing audience has increased the brand recall of VIB by 3 times, increased the intention of opening VIB credit cards by 2.5 times, increased search rates by 10%, and increased potential customers by 72%. The message “Leading the trend of cards” and the modern – young – superior image of VIB credit cards have also become familiar to millions of viewers…
By using musical touchpoints as a common frequency, VIB has successfully created its own imprint on the approach and connection with customers to modern financial services. Increased user search and access contribute to trendsetters such as VIB always being at the top in terms of card growth rate on all metrics…
Attraction of VIB credit card ecosystem
Digital marketing campaigns bring modern card services to users and have been synchronized with the trend-setting strategy for cards over the past 5 years. With 10 outstanding card lines waiting, users who have the need and search for keywords “VIB credit cards” will be easily persuaded to convert into customers connected to the brand…
Ms. Tuong Nguyen – Director of the VIB Card Strategy and Operations Center – said that by thoroughly understanding the market and researching customers, VIB has proposed 10 best personalized offers for each user…
VIB card products all have the highest cash back and points accumulation rates on the market, helping customers save the most when paying for daily needs. Thanks to this, VIB credit cards have always been positively received with record issuance and their spending volume has exceeded the market average by over 40%…
Proof of new opening records are 2 outstanding card lines in terms of personalization and spending benefits introduced in 2023: The VIB Super Card gives cardholders full authority to choose between point accumulation or 15% cash back for spending; VIB LazCard gives up to 50% cash back when shopping online at Lazada…
The other card lines continuously maintain their strong attractiveness after many years of release: Cash Back refunds up to VND 24 million per year; Online Plus 2in1 integrating credit and international payment cards; Family Link rewards family-contracted spending; Rewards Unlimited times 10 shopping reward points; Financial Free cash withdrawal is 100% of the limit; Travel Élite has foreign exchange transaction fees from 0%; Premier Boundless provides 1,000 free VIP lounges and accrues Vietnam Airlines bonus miles…
Research on the spending habits of modern cardholders, VIB strives to improve digital and physical experiences to retain customers. The digital experience is carefully nurtured from the 100% online card registration and approval process; then extended by new and convenient card technologies such as “virtual cards”, “virtual call center”, “virtual financial expert”, “AR virtual reality”, Google Pay integration…
Touchpoints focus on attractive promotions and appear frequently throughout the card experience journey. Users who open their cards will have immediate access to practical discounts of up to 25% for dining, shopping, travel, health, education… along with 0% interest installment or very low interest rates at hundreds of partner locations.
From now until March 31, 2024, when opening a VIB card, customers will simultaneously enjoy the following benefits: 100% refund of the annual fee for both the first and second years when meeting spending conditions, an additional 10% refund of up to 1.5 million VND for all card spending within the initial 90 days.
