On March 2, today, the second branch of La Ganh pho shop owned by Chi Pu will officially open in Taikoo Li Qiantan, a bustling famous commercial center in Shanghai, China.
After participating in several relatively successful entertainment activities in China, Chi Pu tried her hand at F&B business in the billion-dollar market. In late September 2023, Chi Pu opened her first La Ganh pho shop in Shanghai, China.
With Chi Pu’s reputation, since the shop started operating, it has received attention from a large number of netizens. After 5 months of operation, Chi Pu’s pho shop has continuously received support and compliments from customers, achieving initial success in conquering this billion-dollar market.
Another successful case in bringing Vietnamese culinary culture to foreign countries that cannot be overlooked is Trung Nguyen Legend of Mr. Dang Le Nguyen Vu.
At the end of last December, Trung Nguyen Legend announced the opening of the first franchised Trung Nguyen Legend store in China on December 28, 2023, also the third store of Trung Nguyen in this billion-dollar market after the success of the previous two stores. This store opening also marks the beginning of the group’s plan to develop nearly 130 stores across China in 2024.
Trung Nguyen opened the first Trung Nguyen Legend coffee shop in China in September 2022 at 699 Nanjing Road, Shanghai.
After about 6 months of presence, Trung Nguyen Legend coffee shop has become the number 1 coffee shop in Shanghai in the category “Must Try” – a must-try; the hottest coffee shop on West Nanjing Road on the Dazhongdianpin app (the number 1 app in China for rating services, dining locations). At the end of 2022, Trung Nguyen Legend Coffee World won two prestigious awards in the Chinese market: “Best Coffee Shop of 2022” and “Famous Coffee Shop of the Year”.
In July 2023, one year after the first “ring the bell and go to another country”, the second Trung Nguyen cafe was opened at One East Shopping Center, 788 Zhong Shan Nan Yi Street, Shanghai, with a space of 300m2.
Mr. Dang Le Nguyen Vu – Chairman of Trung Nguyen Legend – once shared that China is an important market for the group’s coffee consumption and export, especially the cafe channel.
“In the future, Trung Nguyen Legend will expand through investment cooperation (franchise) with the plan to develop 1,000 stores in all provinces and cities in China. That is the “new aspect” of Trung Nguyen that Vu has cherished for many years: Promote the presence of Vietnamese coffee to the world through spaces that bring local culture, not just as a “business” to make a profit like the previous stage,” he said.
