In 2023, the labor market witnessed a harsh wave of layoffs, along with trends such as job hopping, freelancing, and remote work that recruiters have to face.
To cope with and adapt to the rapidly changing market, PNJ has been implementing various restructuring strategies since 2017. The company has been pressing the “F5 – Refresh” button in different departments, especially in the HR department, with a creative approach to human resource management innovation.
Therefore, in the face of market fluctuations, PNJ quickly adapts, flexibly responds, and captures trends to train new skills for the sales team and improve the organization’s capabilities. Specifically, the company continuously introduces fresh, innovative, and improved technology to create a powerful engine that propels the PNJ ship to sail into the vast sea, reaching new heights of growth.
As a result, PNJ has made remarkable adjustments to maintain and enrich its workforce, providing employees with more opportunities for creativity and dedication to the company.
PNJ ranks first in the “Top 100 Most Preferred Employers in 2023” in the retail industry. Photo: Nhat Truong
That is why PNJ was awarded the Employer Of Choice in 2023 in the retail/wholesale sector thanks to its innovative, creative, and effective HR strategies. The award was announced by CareerViet on the evening of February 23.
Notably, in the “Top 100 Most Preferred Employers in 2023” ranking, PNJ rose to the 7th position among large enterprises (a 2-place increase compared to 2022), demonstrating the company’s success in implementing the “bonding – liberating – transforming” strategy that has greatly benefited the workforce in recent years.
At the award ceremony, Mr. Le Tri Thong, Deputy Chairman of the Board of Directors and CEO of PNJ, shared: “Currently, the competitive advantage of an employer comes from understanding employees. Besides committing to competitive salary policies, incentives, and benefits in the market, we also create a space for liberation. Accordingly, candidates who come to the company contribute to a common dream, create greater value, work together, make mistakes together, correct them, and be creative.”
This is the “sweet fruit” of PNJ’s persistent efforts to “F5-Refresh” its organizational structure. Photo: Nhat Truong
The award recognizes the efforts and commitment of PNJ’s leadership team in building a comprehensive well-being working environment, welfare policies, innovative HR strategies, and developing a high-quality workforce for sustainable development. This is the “sweet fruit” of the resolute and strong “F5-Refresh” restructuring process carried out by the company in recent times.
In other words, HR strategies are integrated into the company’s overall development strategy. By applying innovative human resource management models, developing organizational capacity, and enhancing the quality of human resources, PNJ has enhanced its ability to implement business models and improve the customer experience.
With over 7,000 pairs of hands and minds, PNJ continues to unleash its internal power and break through. Photo: Nhat Hoang
Additionally, PNJ has created various programs to encourage innovative thinking among its employees, enabling them to overcome job limitations and create added value for the company. Specifically, PNJ has seized growth opportunities and surpassed the process of organic growth through testing new business models. Concurrently, the company also uses this model as the foundation for transforming itself into a multi-business ecosystem with a vision for 2027.
Moreover, PNJ’s attractive working environment has fostered harmony, connectivity, and leveraged the strengths of different generations, with Gen Z gradually becoming an important new workforce, well-equipped with technology solutions and new global trends.
At PNJ, humans are the company’s most valuable assets. Photo: Nhat Hoang
Looking deeper into PNJ’s human resources landscape, successful strategies stem from the comprehensive “physical – mental – intellectual” care for employees. Since its establishment and throughout the past 36 years, humans have always been PNJ’s most valuable asset and pillar for sustainable development.
